The Top 10 ‘Chetology’ Persuasive Sayings
If you knew Chet Holmes, read his New York Times best-selling book, ever attended one of his seminars or were lucky enough to experience a live…
CMO SHORT: Let me teach you, not tell you, a story about leadership techniques that translate to marketing
Effective leaders use common tools to move their companies to greatness. In order to move a company to greatness, a key factor is in the word…
Be a Rolling Stone: 6 Ways to Clear the Way for Action
Imagine a 30-something corporate middle manager from New Jersey. Neatly dressed with one hand on her hip, she sounded a little like Fran Drescher from the…
Stop Hand-Holding Your Staff
How much could you grow your business if you weren’t busy hand-holding your employees? Don’t miss the FREE bonus at the bottom of this post! __________________________________________…
The Top 3 Most Costly Sales Mistakes
As a consultant who has worked with over 60 companies in the last 6 years (and run businesses for 15 years prior to that), spotting (and…
Finding the Breaking Point that Closes the Sale
As a marketing professional, I’m always trying to address our client’s pains through our education-based approach and marketing messaging. To provide something of true value they…
The ‘Mighty Mouse’ Approach to Customer Service
Customer service is defined as the assistance and advice provided by a company to those people who buy or use its products or services. The attitude…
Coffee is for Closers
Top leads go to top closers. The others have to earn their stripes. Sharpening their chops on whatever comes their way. No business can afford risking…
What characteristics create a successful business executive?
What kind of executive do you want to be? What are your morals, and how hard are you willing to fight for them? Having the honor…
The 10 Best New Year’s Resolutions to Optimize Your Business
2013 is almost gone, and 2014 is upon us… Hard to believe, but there’s no denying it. It’s time to consider what kind of year you…
