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Attracting and retaining customers is vital for business success

As a business owner, you know how important your patrons are to your operations

As a business owner, you know how important your patrons are to your operations

Bringing in customers and using strategies to increase loyalty should be part of any solid business growth plan. As an owner, you know how important patrons are to your operations. While certain methods may prove effective, there are other strategies you can follow to ensure your customer base is constantly growing.

Fortunately, you have a leg up on larger companies when it comes to attracting and retaining patrons. As a business owner, you can dedicate more time and effort to truly connecting with your clients and learning about their specific needs. Providing excellent service for clients is what will keep them coming back.

Word of mouth goes a long way
There are many ways that organizations can bring in new customers. However, word of mouth from other patrons is the main driver when it comes to attracting new business. According to a joint study conducted by Verizon and Small Business Trends, 85 percent of small enterprises said they bring in new clients thanks to referrals from existing customers.

While a lot of time and money can go into reaching potential patrons through marketing and advertising methods, the results of the study show that it’s actually the low-cost strategy of word of mouth that is drawing in new business. This means that, as an owner, you should be working on increasing satisfaction among your current clientele in order to attract new patrons.

Satisfaction leads to more business
Inc Magazine reports there are five key things that customers look for when dealing with companies. Focusing on these aspects can increase word of mouth, leading to new patrons.

The first is consistency. Clients don’t want your processes and procedures to change frequently. They are counting on your business to be reliable, so constantly changing your operations could result in lower satisfaction. The second is excellence. Inc. states that while clients are not always looking for the best of the best, they do want your enterprise’s best.

The third thing that customers look for is empathy. They want your company to understand their needs and work to see the situation from their side. Attention is fourth. Taking the time to learn about what they are looking for lets them know they are important to your operations. The fifth thing that patrons want is appreciation. Inc. suggests  putting effort into showing customers their business is appreciated through new and innovative ways.

RIS Media notes that it’s about going above and beyond for patrons. As a company, you and your employees can dedicate more time and resources to achieving this. Therefore, it’s vital to develop relationships with your customers and show them they are important and why they matter to your operations.

Focusing on your current customers not only brings you business success through higher satisfaction, but it also draws in new clients, helping you to grow your company.

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